Ndi imodzi mwazinthu 7 "zamphaka" zopatsidwa ndi kampani yotchuka padziko lonse ya Purina®. Chakudya champhaka chimodzi cha Purina chimakhala pamtengo wokomera demokalase ndipo chimaperekedwa kwa makasitomala omwe amapeza ndalama zambiri.
Kufotokozera kwa Purina One cat food
Kampaniyo imayika zinthu zake kukhala zothandiza komanso zapamwamba, ndikulonjeza zotsatira zowoneka m'masabata atatu ogwiritsidwa ntchito... Zakudya zamphaka za Purina ONE® zimapangidwa kuti zithandizire kuti ziweto zanu zizisangalala m'miyoyo yawo yonse.
Dyetsani kalasi
Ngakhale zili ndi malongosoledwe omveka bwino otsatsa komanso maphukusi oyeserera, Purina One chakudya cha mphaka sichingatchulidwe kuti ndi chapamwamba kwambiri, koma ndichinthu chapakati pazachuma ndi premium. Zakudya za Purina van, kutengera kapangidwe kake, ndizokumbutsa zambiri za chakudya choyambirira, pomwe (mosiyana ndi malonda omwe amadziwika kuti "chuma") amaphatikizira nyama / nsomba zochepa.
Koma, chakudya choyambirira komanso chachuma chimakhala ndi njere zopanda ntchito kwa amphaka, zomwe nthawi zambiri zimakhala zoyambitsa matenda azakudya, zimayambitsa matenda ashuga, mavuto am'mimba komanso kunenepa kwambiri. Kumbali inayi, Purina ONE ® yomwe imadziwika kuti ndi youma ndiyabwino kuposa zopangira zachuma, chifukwa zikuyimira mgwirizano pakati pamtengo ndi mtengo.
Wopanga
Mbiri ya Purina® idayamba mchaka cha 1894, pomwe aku America Will Andrews, George Robinson, ndi William Danforth adakhazikitsa Robinson-Danforth Commission Company (omwe adatsogola a Purina) kuti apange mahatchi. Mpaka masika a 1896, bizinesi idakwera, ndipo kampaniyo idakulirakulira, mpaka mphepo yamkuntho idasesa chilichonse chomwe chidamangidwa mzaka ziwiri. Anzakewo komanso omwe amafalawo adapulumutsidwa ndi a William Danforth, omwe adatenga ngongole kubanki kuti amangenso malo ogulitsira. Kusuntha koopsa kumeneku kunapangitsa kuti a Danforth, wogulitsa komanso owerengera ndalama, akhale mtsogoleri wa kampaniyo, ndipo posakhalitsa mwana wawo wamwamuna Donald Danforth adalumikizana ndi Ralston Purina.
Ndi amene adatsimikizira abambo ake kuti ayenera kuyika ndalama pakupanga ndi kafukufuku, zomwe zidapanga malo ofufuzira ku Missouri. Vuto lachiwiri lalikulu kubizinesi yazakudya lidabwera kuchokera ku Kukhumudwa Kwakukulu, pomwe malonda a Ralston Purina adatsika kuchoka pa $ 60 miliyoni kufika pa $ 19 miliyoni mzaka zochepa chabe. Nthawiyi, adatulutsidwa m'mavuto ndi a Donald Danford, omwe bambo ake adampatsa udindo woyang'anira.
Ndizosangalatsa! Kuyambira 1986, kupanga chakudya kwakhazikitsidwa kale munjira ziwiri zofananira - zaulimi ndi ziweto. Mu 2001, pomaliza kugulitsa zingapo, chakudya cha ziweto cha Purina® chidapangidwa ndi Nestle.
Mtundu wa Purina® udalowa mumsika waku Eastern Europe pambuyo pofooka kwa chipani cha socialist, ndipo mayiko oyamba anali Bulgaria, Czechoslovakia, Romania ndi Hungary. Mwa njira, chakudya cha Purina® chimafunikira kwambiri ku Hungary, pomwe logo yofiira ndi yoyera imadziwika kwa kotala la zana limodzi.
Tsopano pansi pa dzina la PURINA® pali makampani atatu (PURINA, Friskies and Spillers), omwe nthambi zawo zimagwira m'maiko 25 aku Europe, kuphatikiza Russia... Sitolo yoyamba ya Purina® mdziko lathu idatsegulidwa mu Seputembara 2014. Ogula kunyumba amagula chakudya kuchokera ku PURINA®, zopangidwa m'mudzimo. Vorsino (dera la Kaluga), komwe kuli imodzi mwa mafakitale a Nestle.
Assortment, mzere wazakudya
Zakudya zamphaka za Purina One zapangidwa kuti zikwaniritse zosowa zosiyanasiyana, thanzi lawo komanso mibadwo ya nyama. Purina® imapereka zakudya zowuma m'magulu awiri (Omwe Amakhudzidwa ndi Akuluakulu), magiredi atatu (ana amphaka, achikulire ndi amphaka azaka zopitilira 11) ndi magulu anayi kutengera mawonekedwe amunthu:
- kwa amphaka okhala kunyumba;
- ndi chimbudzi chovuta;
- kwa amphaka otayika / osakanikirana;
- palibe zosowa zapadera.
Kuphatikiza apo, chakudya champhaka cha Purina chimagawidwa mogwirizana ndi zokonda - ng'ombe, nkhuku, nkhuku, nsomba ndi tirigu (makamaka mpunga ndi tirigu). Palinso phukusi la zolemera zosiyanasiyana - 0,2 kg ndi 0,75 kg, komanso 1.5 ndi 3 kg.
Mtunduwu umaphatikizapo zotsatirazi:
- ndi nkhuku ndi chimanga (cha mphaka);
- ndi ng'ombe / tirigu, ndi nkhuku / tirigu (wa nyama zazikulu);
- ndi nkhuku ndi chimanga (kwa amphaka atakwanitsa zaka 11);
- ndi Turkey / mpunga (kwa amphaka ndi chimbudzi chosakhwima);
- ndi Turkey ndi chimanga (kwa amphaka zoweta);
- ndi ng'ombe / tirigu, ndi nsomba / tirigu (kwa ziweto zosawilitsidwa);
- ndi nkhuku ndi mbewu zonse (za malaya okongola ndikupewa zingwe).
Makonzedwe azakudya
Wopanga akutsimikizira kuti zakudya zowuma za Purina ONE® zimaphatikizira zinthu zofunikira, zopititsidwa patsogolo ndi njira ya Actilea amakono, yomwe imaphatikizapo:
- prebiotic - zinthu zomwe zimathandiza kukhala ndi microflora yamatumbo abwino;
- ma antioxidants omwe amathandiza kuchepetsa zopewera zaulere;
- yisiti ndiogulitsa zachilengedwe za beta-glucan, mapuloteni, mavitamini ndi mchere.
Njira yabwino ya Actilea yapangidwa kuti ithetse chitetezo chachilengedwe cha chiweto, mosasamala kanthu komwe adachokera / moyo wake - kaya ndi mphaka wa mumsewu kapena, mphaka wosadetsedwa. Kubwezeretsanso mphamvu zomwe zapatsidwa kumaperekedwa kwa mapuloteni / mafuta apamwamba komanso zovuta (zomwe zimachedwa kuyamwa) chakudya, chowonjezera ndi micronutrients ofunikira.
Zofunika! Wopanga mapulogalamuwa amakhala ndiudindo wawo wothandizira amphaka okhala kunyumba, ndikulonjeza kuchuluka kwa mapuloteni azakudya zawo. M'malo mwake, zomanga thupi, mwachitsanzo, ng'ombe, sizipitilira 16%.
Kapangidwe ka chakudya chamagulu a Purina van cat (kutsika dongosolo):
- mapuloteni ouma a nkhuku;
- ufa wa soya ndi chimanga;
- tirigu ndi chimanga gilateni;
- mafuta nyama;
- youma beet zamkati ndi mizu ya chicory;
- mchere, mavitamini;
- zotetezera, zonunkhira zowonjezera;
- yisiti, mafuta a nsomba.
Tirigu mwina ndi mbeu yofunikira kwambiri pakati pa opanga mafakitale (ndipo PURINA® sichoncho), nthawi zina amatenga theka la voliyumu yawo yonse. Tirigu, monga gwero lotsika mtengo la zomanga thupi zomanga thupi ndi chakudya, amagwiritsidwa ntchito ngati chinthu chotsitsa chotchingira chomwe chimapatsa zinyama lingaliro lokhutira.
Amino acid wopangidwa ndi mapuloteni a tirigu, omwe nthawi zambiri amayambitsa ziwengo, sangawonekere kukhala amphumphu.... Kuphatikiza apo, chakudya chomwe chimapezeka mu tirigu chimawopseza matenda ashuga, onenepa kwambiri komanso kutupa kosatha.
Mtengo wa Purina van kwa amphaka
Chakudya chamtengo wapatali cha Purina One chitha kugulidwa m'malo ogulitsa nyama, pa intaneti, komanso patsamba la kampani.
- chakudya ndi nkhuku / chimanga cha mphaka (200 g) - 100 rubles;
- chakudya ndi Turkey ndi chimanga kwa amphaka zoweta (200 g) - 100 rubles;
- idyani nkhuku ndi chimanga kuchokera ku mndandanda wa Akuluakulu (200 g) - 100 rubles;
- chakudya ndi chimanga / nkhuku chovala chokongoletsera komanso kupewa zotupa za tsitsi (750 g) - ma ruble a 330;
- chakudya ndi ng'ombe / tirigu kwa amphaka akuluakulu (750 g) - 330 rubles;
- Chakudya chofewa ndi Turkey kwa amphaka osakhwima m'mimba (750 g) - 290 rubles;
- Sterilcat chakudya ndi nsomba (750 g) - 280 rubles;
- idyani nkhuku / mbewu zonse za nyama zazikulu (750 g) - ma ruble 360;
- Chakudya chosawilitsidwa ndi ng'ombe / tirigu wa ziweto zotetedwa (3 kg) - 889 ruble;
- chakudya ndi Turkey / mbewu zonse za amphaka zoweta (3 makilogalamu) - 860 rubles.
Ndemanga za eni
# kuwunika 1
Mphaka wanga waku Britain ali ndi zaka 9 ndipo amadya chakudya chaukadaulo cha Hill, chomwe sichimayambitsa mavuto aliwonse azaumoyo. Pali, komabe, nthawi zomwe ndilibe nthawi yogula mapaketi atsopano a Hill, pomwe yakale idatha, ndipo panthawiyi ndimagula china ku supermarket yapafupi.
Umu ndi momwe tidapezera chakudya cha Purina One cha amphaka apakhomo - mu sitolo ya Magnit idagulitsidwa ndi mwayi wapadera (750 g pamtengo wa ma ruble 152, m'malo mwa ma ruble 280-300). Pogula, ndidayendetsedwa osati ndi mtengo wotsikirako, komanso ndi malingaliro amzanga ena omwe adatsimikizira kuti Purina One ndi ya akatswiri odziwika bwino, ndichifukwa chake imaposa zakudya zambiri zomwe zimapangidwa ndi anthu ambiri.
Ndinagula maphukusi angapo mosiyanasiyana, koma ndinadandaula patatha masiku awiri: Briton adayamba kutsekula m'mimba ndikusanza. Kuphatikiza apo, poyamba ndimaganiza kuti mphaka adadya kena kake m'thumba la zinyalala, ndikupitiliza kudyetsa Purina One.
Ndipo masiku 4-5 okha, pamene zizindikirazo sizinathe, ndinazindikira kuti chakudya chatsopanocho chinali choyenera. Tidadzichitira mphaka tokha - adataya Purina One, ndikuyika chakudya chokhazikika, koma sizinali zokwanira. Pofuna kuchotsa kutsekula m'mimba / kusanza, chakudya chakumapiri cha ku Hills chidatithandizira izi. Chithandizocho chidachita bwino ndipo mphaka wathu adachira.
# kuwunika 2
Zogulitsa za Purina One, zotsatsa "Masiku 21 Achimwemwe", zadutsa: tsiku loyamba kudya chakudya, mphaka wanga adadwala m'mimba. Atatha kudya, adagona pang'ono, ndipo pokhapokha, monga akunenera, adatulukira panja. Mphaka adandiyang'ana ndi maso achisoni, koma sindidamvere kuchonderera kwake, ndikukhulupirira kuti chakudyacho sichikugwirizana nazo, ndipo ... adazisiya m'mbale.
Tsiku lonse wodwala wanga ankakakamizika kudya Purina One, kutsukidwa ndi madzi oyera. Nzosadabwitsa kuti madzulo adayambanso kusanza. Ndipo mpamene ndidazindikira kuti cholakwacho chinali choyenera, chomwe ndidachichotsa nthawi yomweyo. Ndikumvera chisoni mphaka ndikudzitonza ndekha chifukwa chosasankha chakudya chodula kwambiri.
Ndemanga za akatswiri
Muyeso yazakudya zapakhomo, malonda omwe ali pansi pa mtundu wa Purina One ndi omwe ali pachiwopsezo chachikulu. Chiwerengero "chapamwamba kwambiri", malinga ndi olemba chiwerengerocho, chinali choyenera ndi PURINA ONE chifukwa cha amphaka osakanikirana (ndi ng'ombe / tirigu), omwe adalandira mfundo za 18 mwa 55 zotheka. Zotsatira zotsika zimafotokozedwa ndikusanthula zinthu zisanu zapamwamba, zomwe zimaphatikizapo osati nyama yokha, komanso tirigu / nyemba zosafunikira, zomwe zimatsutsana ndi amphaka monga omwe amadya nyama.
Zidzakhalanso zosangalatsa:
- Chakudya cha acana amphaka
- Mphaka Chow kwa amphaka
- Chakudya cha mphaka PITA! Zachilengedwe Mwachilengedwe
Chifukwa chake, pansi pa nambala 1 pakuphatikizika, 16% ya ng'ombe imawonetsedwa, ndipo pansi pa No. 2 - 16% (!) Ya tirigu, yemwe adakankhira mapuloteni owuma a nkhuku pamalo achitatu, ndi ufa wa soya ndi chimanga m'malo achinayi ndi achisanu. Zosakaniza ziwiri zomalizira, kuphatikiza zotengera tirigu, zimachepetsa mtengo wopangira, koma zimatsutsana ndi amphaka, chifukwa ndizo magwero a zomanga thupi zamasamba ndi chakudya. Nkhuku zomanga thupi zomwenso sizinalimbikitse chidaliro chifukwa chakusowa chidziwitso cha zopangira zake.
Mitundu yambewu, yosakhala yabwino kwa amphaka, idapezeka kunja kwa zinthu zisanu zoyambirira: tirigu gilateni ali wachisanu ndi chimodzi, ndipo chimanga chimakhala chachisanu ndi chiwiri. Akatswiri adawona kuchuluka kwa chakudya ndi zomanga thupi zamasamba (tirigu + tirigu gilateni, chimanga + chimanga gilateni) ku PURINA ONE, zikuwoneka bwino kwambiri kuposa kuchuluka kwa ng'ombe.
Zina mwazowonjezera zomwe zidapezekanso zidadziwika kuti zouma zouma / mizu ya chicory, yopindulitsa PURINA YAMODZI kwa amphaka omwe adwala ndi ma prebiotic ndi fiber, zomwe zimapangitsa matumbo microflora kukhala yokhazikika. Mauthenga osamveka bwino okhudza zotetezera / antioxidants akuti amapatsa zovuta, zomwe zikusonyeza kugwiritsa ntchito zowonjezera zamagetsi. Kukayika komweku kumadza chifukwa cha zowonjezera zowonjezera zowonjezera.
Ndizosangalatsa! Chosowa chachikulu cha chakudya cha PURINA ONE ndikusowa kwazinthu zake zambiri, kuphatikiza (kupatula zomwe zidatchulidwa) mafuta amafuta ndi nyama, komanso yisiti.
Olemba kuchuluka kwa mphaka ku Russia amakhulupirira kuti palibe malonjezo onse omwe adalembedwa PURINA ONE ("zolondola kagayidwe kake", "kukhathamiritsa mulingo woyenera" ndi "dongosolo labwino la kwamikodzo") lomwe lingakwaniritsidwe ndi mapangidwe ake azakudya.
