Kodi zachuma ndi zachilengedwe zimalumikizidwa bwanji? Kodi ndizotheka kugwiritsa ntchito mitundu yapadera yoyang'anira zachuma kuti mubwezeretse kuwonongeka kwachilengedwe m'zaka zaposachedwa? A Denis Gripas, mtsogoleri wa kampani yomwe imapereka mipira yaubweya yachilengedwe, ayankhula za izi.
Chuma chozungulira, momwe zinthu zonse zopangidwa ndi anthu zimagwiritsidwira ntchito mobwerezabwereza, zithandiza kuchepetsa zinyalala zonse.
Sosaiti yazolowera kukhala molingana ndi chiwembu chachikhalidwe: kupanga - ntchito - kutaya. Komabe, zomwe zikuzungulira zikuwongolera malamulo ake. Mowonjezerekawonjezereka, anthu amakakamizidwanso kuti agwiritsenso ntchito zomwezo mobwerezabwereza.
Lingaliro ili lili pamtima pachuma chozungulira. Mwachidziwitso, aliyense wa ife atha kupanga makina opanda zinyalala, pogwiritsa ntchito zongowonjezwdwa. Chifukwa chake, mutha kuyamba kubwezera kuwonongeka kwachilengedwe chifukwa chogwiritsa ntchito mosaletseka mchere.
Chuma chazungulira chimabweretsa zovuta zambiri masiku ano. Komabe, zimaperekanso mwayi wokula ndi chitukuko chathunthu.
Mfundo zoyambira zachuma
Khalidwe la ogula - umu ndi momwe mungalembe moyo womwe amakhala m'mizinda ikuluikulu. Malinga ndi malamulo azachuma chozungulira, ndikofunikira kusiya kugwiritsa ntchito zatsopano. Pachifukwa ichi, mitundu ingapo yamabizinesi yakonzedwa.
Zithandizira kusintha njira yoyendetsera kayendedwe kazinthu zomalizidwa ndi zinthu zachuma, ndikuchepetsa ndalama zonse.
Nkhani yayikulu yachuma chatsekedwa sikuti ikwaniritse njira zonse zopangira ndikuchepetsa ndalama zomwe zingachitike. Lingaliro lalikulu ndikusiya kwathunthu kugwiritsa ntchito zinthu zachilengedwe zatsopano, ndikupanga zomwe zakhala zikupezeka kale.
Mu chuma chozungulira, madera asanu ofunikira akutukuka amasiyanasiyana:
- Kutumiza kwazungulira. Poterepa, magwero azida zopangira amalowetsedwa m'malo ndi zida zowonjezeredwa kapena zowonjezeredwa.
- Ntchito yachiwiri. Zinyalala zonse zomwe zimagwiritsidwa ntchito zimagwiritsidwanso ntchito kuti zidzagwiritsidwenso ntchito.
- Kukulitsa moyo wautumiki. Kuchulukitsa kwa zinthu m'chuma kukucheperachepera, chifukwa chake kuchuluka kwa zinyalala zomwe zimalandiridwa kumachepetsedwa kwambiri.
- Kugawana mfundo. Izi ndizotheka ngati chinthu chimodzi chopangidwa chimagwiritsidwa ntchito ndi ogula angapo nthawi imodzi. Izi zimachepetsa kufunikira kwa zinthu zatsopano.
- Utsogoleri wothandizira. Chotsimikizika apa ndikupereka chithandizo, osati malonda. Njirayi imalimbikitsa kugwiritsidwa ntchito moyenera komanso kupanga zinthu zachilengedwe.
Mabizinesi ambiri agwiritsa ntchito mitundu ingapo nthawi imodzi, zomwe zikutsimikizira kuti madera omwe afotokozedwayo alibe chimango chokhazikika.
Kupanga kumatha kupanga zinthu zomwe pambuyo pake zidzagwiritsidwe ntchito chimodzimodzi. Nthawi yomweyo, kampaniyo iperekanso ntchito mdera lomwe limateteza chilengedwe.
Palibe mtundu wamabizinesi womwe ungakhale wokha patokha. Mabizinesi amalumikizidwa kudzera munjira zomwe zasankhidwa.
Khalidwe ili pamabizinesi lakhala likudziwika kwazaka zambiri, m'magulu amakono zitha kuwonedwa pachitsanzo chobwereketsa, kubwereka kapena kubwereka.
Nthawi zambiri timawona momwe zimapindulira kwambiri kuti anthu azigula kale zomwe zagwiritsidwa kale ntchito, m'malo mogula zatsopano. Izi zitha kuwonedwa bwino pamayendedwe aliwonse, kuyambira panjinga kupita pagalimoto. Nthawi zina kumakhala kofunikira kwambiri kuti munthu azingoyendabe kuposa kukhala ndi zoyendera zawo, zomwe zimawononga ndalama zowonjezera.
Ndi mwayi wanji womwe chuma chazungulira chimapereka?
Ntchito zotseka zotsekedwa zimachepetsa kwambiri zotsatira zakusokonekera kwachilengedwe.
Zipangizo zobwezerezedwanso zomwe zakhala zikugwiritsidwa ntchito m'malo mwazinthu zosapitsidwanso zitha kuchepetsa mpweya wowonjezera kutentha mpaka 90%. Ngati zingatheke kukhazikitsa njira zopangira makina, kuchuluka kwa zinyalala zomwe zimapangidwa kumatsikira mpaka 80%.
Mfundo yogawana, pamene kupeza zinthu ndikofunika kuposa kukhala nazo, kumatsegula mwayi wambiri wogwiritsa ntchito kapena kutaya. Izi zimapatsa opanga mwayi wopanga zinthu zabwino zomwe zitha kugwiritsidwanso ntchito.
Ogwiritsa ntchito awonanso kusintha kwamakhalidwe azikhalidwe. Ayamba kusankha mwadala nthawi yomwe zingakhale zosavuta kugwiritsa ntchito chinthu chomwe mwasankha.
Mwachitsanzo, anthu okhala m'matawuni omwe amayendetsa galimoto yofanana amagwiritsa ntchito mochulukira kuposa galimoto zawo. Mwanjira imeneyi amachepetsa mtengo wawo wamafuta ndi malo oimikapo magalimoto. Ndipo mzindawo umachotsa magalimoto osafunikira m'misewu yake.
Komabe, ndi zabwino zonse zoonekeratu zachuma, ilinso ndi zovuta:
- Ndi kuchuluka kwa zinthu zachilengedwe, katundu wathunthu wazachilengedwe ukuwonjezeka. Njirayi imatha kusokoneza mulingo wazosiyanasiyana zama bioproduct.
- Kulamulira kosavomerezeka pazinthu zobwezeretsanso komanso zomwe zitha kugwiritsidwanso ntchito kumawonjezera chiopsezo cha hypersensitivity kuzinthu zapoizoni zomwe zimapezeka mu zopangira.
- Nthawi zina mfundo yogawana imawapangitsa anthu kusiya dala machitidwe obiriwira. Mwachitsanzo, mayendedwe aboma amataya kwambiri mwayi wagalimoto yabizinesi (momwe mabasi amakhudzira chilengedwe). Komanso, dalaivala aliyense amadziwa za kuwonongeka kwa mpweya ndi utsi wamafuta ndi wamafuta.
- Kugawana kumalephera mwapadera. Nthawi zina anthu amagwiritsa ntchito ndalama zomwe zasungidwa chifukwa cha njirayi kuti ayambe kugula zinthu zatsopano, kuwonjezera zolemetsa m'chilengedwe.
Kugwiritsa ntchito chuma chozungulira
Chuma chatsekedwa sichikugwiritsidwa ntchito kwambiri pamsika wapadziko lonse. Koma pali chuma chocheperako pantchito komwe kugwiritsa ntchito zopangira zina zofunika ndikofunikira.
Mwachitsanzo, kupanga chitsulo kapena labala kwakhala kudalira zida zobwezerezedwanso.
Kukula kwa matekinoloje amakono kumalola kuti mfundo zina zachuma zitha kupitilira msika ndi omwe akupikisana nawo. Chifukwa chake, kuchuluka kwamagalimoto omwe amagwiritsidwa ntchito akuchulukirachulukira pafupifupi 60% pachaka.
Madera ambiri m'magulu azachuma azinthu atha kuyesedwa kuti apeza mphamvu ndi nthawi yomwe. Zitsulo zamakampani zomwezo zakhala zikupanga 15 mpaka 35% yazinthu zopangira zachiwiri kwazaka zambiri.
Ndipo mafakitale opanga mphira akuwonjezera kupanga kuchokera kuzinthu zobwezerezedwanso ndi 20% chaka chilichonse.
Ndizotheka kuwonjezera kuchuluka konse kwa njira zachitukuko zomwe zatsimikizika kuti zikupezeka pamsika wachuma, koma izi zidzafunika mayankho ovuta pamlingo waboma.
Katswiri Denis Gripas ndiye mtsogoleri wa kampani ya Alegria.
